5 Start-up Chiropractor Marketing Strategies That Work!
Your first day in the chiropractic business can be both exciting and daunting. As a newcomer, you are keen to show your skills to potential customers, but simultaneously, you are also under the pressure of getting patients.
Fortunately, proven, and tested marketing strategies can help you get patients as a chiropractor and ultimately establish your place in this competitive industry.
How to Make Your Chiropractor Clinic a Magnet for Customers
Newcomers or not, it isn’t hard to see that the chiropractic industry has been facing the challenge of getting new customers for decades. It is a constant battle for any business to get patients anyway, let alone maintain them.
But while it’s hard, it doesn’t mean having a constant stream of loyal patients is impossible. Here are the 5 strategies that work:
1- Make Sure You are Findable on Google
Believe it or not, a chiropractor who does not have an online presence is always a step behind those who are findable on the Internet.
In simple terms, you must have a website for your chiropractic practice. But take note. A simple website, due to strict competition, is no longer enough.
You have to be on the first page of the search engine results. So, how do you do it?
You can start by optimizing your official website.
Google and other search engines must see it as a trustworthy and authoritative online channel. Aside from incorporating terms that potential patients might use when searching for a chiropractor, it will also help if you take note of the overall design and user experience.
When the site navigation is seamless, the a higher chance your potential patient might stay and explore what you offer.
2- Establish Your Organic Presence on Social Media
Creating social media accounts is simple; however, the challenge lies in you finding the right pool of audience that you can ultimately convert to paying patients.
While using every available social media platform is tempting, you might want to focus first on a single channel. Choose the one where your target audience usually gathers. For instance, if you are after the mid to older generation, use Facebook or Instagram.
Once you have chosen the platform, it’s time to carefully ponder your content.
First, you can create a post about your clinic hours, your discounts for first-time patients, the specific issues you treat, and the like.
Second, be consistent in creating educational and purposeful content.
Third, respond to your followers and begin customizing your replies as the connections grow.
Fourth. The most important way to grow your social media channel faster is being “Social”. Go out to and “like” 20 posts and comment on 5 posts at least 5 days a week. Do it consistently and watch what happens. You can hire someone to do this, or do it yourself.
When people find you consistent and engaging, it can help you grow and maintain an organic following, ultimately boosting your business.
3- Take Advantage of The Power of Google Ads
Google Ads is undeniably one of the most powerful marketing tools you can use to announce your chiropractic practice. This technique allows you to use specific keywords. When you bid on such terms, they appear on the top of the search results as clickable ads.
It’s a PPC or a pay-per-click system, meaning you only need to pay when a potential patient clicks on the ad.
To maximize this marketing technique, you must set a radius.
It is known as proximity targeting.
From your clinic’s location, decide what areas to target and how far. Furthermore, you can use this strategy to locate patients with particular issues.
For instance, your treatment services cover sciatica, back pain, whiplash, or scoliosis. Bid on these keywords. Your clinic will appear in the search results when someone types these ailments on Google as opposed to general searches.
4- Grow Your Email List
An email campaign might sound cliché, but it is still a powerful marketing strategy. But probably the most attractive aspect of this technique is that it is an affordable way for you to find and retain patients.
You can build an email list, then send them valuable messages, such as tips on maintaining their bodies healthy, your upcoming offers, special events wherein they can learn and benefit, and the likes.
However, remember that while sending frequent updates is recommended, you have to avoid being a nosy chiropractor.
Always ensure that the email you send promises value to the receivers.
5- Check Automated Marketing Tools For Chiropractors
The advent of software solutions that allow you to automate your marketing strategies is considered a game-changer. These tools utilize cloud technology to help you grow your patient base by boosting your chiropractor-patient engagement.
Aside from that, you can also automate patients’ feedback and rating management which can ultimately help you foster a positive online reputation.
Even more sophisticated features enable you to send text reminders to your patients that effectively cut the number of lost revenue due to missed appointments.
Your Key Takeaways
It takes a lot for your chiropractic practice to grow successfully nowadays. These 5 start-up chiropractor marketing strategies are a top-priority overview, and there are many other strategies you can try.
Whether you follow it or not, keep in mind that you must be consistent with your goals.
You need to be of good service to others.
While you can pay for every marketing approach available, remember that a satisfied patient is always your number one advertiser.