7 Innovative Ways to Grow Your Massage Therapy Client Base

Attract Patients, Massage Therapy Marketing

As a massage therapist, learning how to get massage clients quickly can be challenging. But there are strategies you can use to gain and retain more customers. Advertising is essential for any business; local advertising can be incredibly advantageous for your massage therapy promotions

Massage therapy is a flourishing industry, and many ways to build your clientele quickly exist. This blog post will examine how to turn your vision for a prominent and well-received massage therapy business into a thriving reality.


Here Are 7 Innovative Strategies to Help Establish Your Massage Business

Are you a massage therapist looking to bring your business to the next level? You may be seeking innovative strategies to get more massage clients. Below are seven innovative strategies to help establish your business and attract new clients.


  1. Build a Website and Optimize It For Google Search In Your Area

The first stop of your potential clients is your digital storefront, namely your business website. This is generally the first place your future clients will go to learn about you, find out what you offer, and check out your pricing. Your optimized website is vital in attracting new clients. 

Nowadays, it doesn’t take weeks and weeks of planning and designing to get your website up and going.

There are several online site-building platforms you can use and professional website builders, like DigiBIZ, that can build and optimize your website fairly quickly.

The main elements your need for an exceptional website are:


  • Easy to navigate and user-friendly
  • Simple and friendly design that showcases your branding
  • A concise description of your brand and services offered
  • Easy access to online booking and contact information
  • Straightforward pricing and offers
  • The use of relevant and effective keywords, meta tags, and meta descriptions
  • Quality content
  • Consistent blog posting (highly recommended)


Once these website elements are in place, you will be ready to bring in more clients. 


2. Utilize Social Media

If your future clients use social media, you want your brand on social media. 

Social media can be invaluable to your massage therapy businesses by enabling you to reach potential clients and nurture relationships with existing clients. By carefully crafting messages to stimulate interest in your services and personalizing interactions with current customers, you can tap into the massive potential of social media for promoting your massage therapy business. 

Additionally, you can develop precise massage therapy marketing strategies for engaging with your target audience by analyzing demographic data. Harnessing the promotional power of social media is essential to establishing a successful massage therapy business.

social media potential

3. Seek Out Mutually Beneficial Partnerships With Other Businesses

Connecting with other local businesses to find ways to support each other is intelligent networking. It takes a bit of footwork but can be well worth the effort. 

Here are some ways to give local networking a try:


  • Walk into local businesses and introduce yourself.
  • Research to see if there is a local business community group that you can join. If not, consider creating one yourself.
  • Send something eye-catching in the mail to your local businesses.
  • Narrow your options by connecting with other healthcare businesses to learn how you can support each other. For example, if another massage therapy clinic offers different services, you can refer clients to the other. Or, if a chiropractic clinic refers patients to massage therapy, you can work together.
  • Try hosting a wellness webinar or clinic for your local community.


Even if one attempt at contacting doesn’t get you anywhere, try again. Connecting with local businesses in a partnership can be a considerable asset in acquiring new clients while contributing to your community.


4. Utilize Keyword-Targeted Advertising

The fastest way to bring in new massage clients is with targeted paid advertising or pay-per-click (PPC) tailored for massage therapy businesses. The best way to run these types of ads is by optimizing with keywords. Otherwise, your ad may get buried somewhere in the search results instead of appearing at the top. 

To utilize keyword-targeting PPC advertising to drive your massage therapy practice to the top of search results, consider these tips:


  • Check out your biggest competitors’ keywords and see how they use them. Then target their keywords in your ads.
  • Research your industry and cross-industry keywords to learn the industry standard and application. Use keywords most suitable for your business.
  • Utilize action wording that promotes an urgency for the viewer. For example, “Book today,” “Offer available for a limited time,” and “Book now!”
  • When writing your ads, make your text exciting and alluring to your target viewers. You want people to be motivated to take action right away.
  • Depending on the ad, consider directing viewers to your online booking page for faster conversion rates than sending them to your website home page.


Google has an extensive guide to help you if you are unfamiliar with running ads or consider hiring a professional like Digibiz Pros to help you get started.


  1. Influencer Marketing

A successful massage therapy business involves more than just targeting those in your immediate area. In today’s digital era, influencer marketing can be a powerful tool to launch your business into the spotlight.

Partnering with social media influencers and content creators can generate more interest in your business and target audiences interested in massage therapy.

You can also benefit from seeing what other massage therapy businesses are doing and ensuring that you stand out from the crowd. 

Not only will influencer marketing help expand the reach of your message, but it will also increase consumer trust to build relationships with potential clients who may never have found you otherwise.

With research showing increased follower engagement when businesses use influencers, it’s clear that leveraging influencers has become an essential strategic tactic for any business looking to succeed in the highly competitive massage therapy market.


6. Include Your Business in Popular Massage Listings and Directories

The days were long past when most people looked up businesses in the Yellow Pages or other paper directories. Nowadays, the directories are online, and people look for massage therapists from their mobile devices or while relaxing at home. 

It’s quite necessary to ensure that your massage therapy business is listed and updated in your Google My Business profile and Yelp, but also make sure you get listed in massage directories such as AMTA, Massagebook, or MassageFinder.


7. Keep a Consistent Blog

A blog on your massage therapy website offers you and your clients many advantages. It allows you to provide valuable information regarding anatomy, safety precautions, new techniques, and more. It also allows you to give readers a chance to stay up-to-date on the latest news and advancements in massage therapy research. 

Additionally, posting articles regularly can build trust between you and your audience by showcasing your expertise and providing them with helpful information they can use daily. 

By having a consistent blog on your website, you can stay ahead of the competition while gaining customers’ trust and loyalty. 

By following the strategies in this blog post, you will be on your way to building a solid clientele base for your massage therapy business.

Always offer quality service, competitive pricing, and convenient appointment times to attract new clients while keeping your existing ones returning for more.

With a little hard work and dedication, you will soon have a thriving business that allows you to follow your passion for helping others feel their best!

Read our Massage Therapy Marketing Plan to get an overview of how Digibiz Pros do it.


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