As a chiropractor, you know that attracting new patients is essential to the success of your practice. A key element of growth is having an effective digital marketing strategy.
The majority of your potential patients use Google to search for chiropractors in their area. In fact, a study from Spine-Health reported that over half of patients searched online to find and evaluate chiropractors.
In this article, you will learn about five chiropractic online marketing ideas that are best at delivering good results and the most cost-effective.
1. Google Ads For Chiropractors
It targets people who are actively searching for chiropractic care.
The best tool for paid advertising online for chiropractors is Google Ads. People go to Google to search for what they need, which is about 3.5 billion daily searches.
You can target specific types of patients using Google ads, such as those suffering from sports injuries, car accidents, and spinal pain.
Commonly with Google ads, the more you spend, the more clicks become available. You will need to set a budget and consider match types and negative keywords. A lot goes into creating and running ads, but it can be a good ROI when you do it right.
2. Facebook Advertising
It targets a broader audience and builds brand awareness.
Instead of using keywords like Google ads, Facebook ads can target people in specific locations, interests, and demographics. More than just building awareness and attracting clients, Facebook ads help drive visitors to your website, promote future events, and broaden the reach of your content.
When creating ad copy for Facebook, you want to use a compelling call to action, captivating images or videos, and persuasive text.
3. YouTube Presence
It targets people searching videos for chiropractic care.
Many chiropractors take advantage of YouTube to share their work behind the scenes and help their clients heal from injuries that can benefit from chiropractic care.
YouTube is free advertising and only requires filming and editing your work.
Having a social presence on YouTube can help bring in leads. One chiropractor who started filming her work to acquire more leads stated that her clinic became steadily booked with new patients. Other people have driven hours away to visit a chiropractor they followed on YouTube.
There are several examples of chiropractors who have a strong YouTube presence including:
To get started on YouTube, sign up through your business Google account.
Consider what kind of impression and influence you want to convey to your audience, then decide on the videos you want to create. Organize your topics into playlists and begin making videos. It’s essential to be consistent.
When you gain one thousand subscribers, you can access the Community section giving you more ways to interact and engage with your audience. YouTube is a proven platform to generate traffic and build your chiropractic practice.
4. Tik Tok Marketing
It targets a broad audience for brand awareness and website traffic.
TikTok is a social media platform that utilizes short videos to entertain, connect with people, and educate. You can target your videos to specific audiences using hashtags. Examples of chiropractors who have a TikTok presence include:
- Dr.cracks
- Brenda_mondragon
- Chirologyusa
In the TikTok app, you can create short videos about how chiropractic medicine helps people, film testimonials from patients, and share clips of your work. There are endless ways to drive traffic to your website using TikTok, which is free.
5. Instagram Marketing
It targets a broad audience for brand awareness and website traffic.
You can do paid advertising on Instagram through Facebook ads and narrow your audience through the tools on Facebook. But you can also utilize organic marketing for free on Instagram by posting images, reels, stories, and IGTV videos using hashtags to reach target viewers.
Some examples of chiropractor pages on Instagram include:
- @the_london_osteopath
- @chiro_dragon
- @dr.cracks
Instagram also places paid advertising behind your posts, giving your content a bigger audience. Instagram is an excellent platform for connecting with possible clients and attracting people to your practice.
By advertising your practice online, you will significantly increase the visibility of your business and attract more potential customers. Chiropractic marketing online allows you to target your audience more accurately than traditional print or television ads.
Whether you want organic or paid advertising for your chiropractic practice, there are several great effective options we have shared in this article for you to increase traffic, boost brand awareness and drive sales.
