Finding new, captivating content to share on your social media channels can be difficult for even the most seasoned marketer.
It’s easy to settle into a non-creative routine just to keep things going. Often physical therapy social media posts can get routine and lack the charm and message your target audience wants.
Finding new, captivating content to share on your social media channels can be difficult for even the most seasoned marketer. It’s easy to settle into a non-creative routine just to keep things going. Often physical therapy social media posts can get routine and lack the charm and message your target audience wants.
However, mixing your content with relevant and audience-centric posts can ramp up your viewer engagement and online brand presence.
If you’re looking to take your physical therapy digital marketing to the next level, this article shows you some social media content ideas to consider.
Types of Social Media Posts
First, let’s define some types of social media posts to consider when creating and scheduling your content.
- Photo. One of the most common types of posts is a quality image with a caption. Use this for sharing an event, pictures of your clinic, highlighting a staff member, showcasing a specific technique, sharing a quote in an image, something humorous, and so forth.
- Video. There is a massive market for videos on social media. Sharing a weekly video is an excellent strategy for attracting viewers. Videos are best kept from 30 seconds to 3 minutes. We will talk more about video marketing below.
- Links. Combining a link to an online source with an image or text is another powerful post idea. This is how you can promote your blog posts or vital information from third parties.
- Text. A post containing text is generally only used for quick announcements and communications like storm warnings, closures, or power outages. Text-only is usually not used as often as other types of posts.
When selecting the type of post that will be most effective for your content, think about how you would prefer to see that same content. For example, topics requiring more explanation and details would be best in a blog post you share a link to or in a video presentation. Something quick to read would not need a link.
Creative Social Media Post Ideas Suitable for a PT Clinic
Tip #1: Share Your Expertise
You want to show your audience that you have the answers and information they are looking for. Three ways to do this would be through your website blog, adding expert knowledge with a third-party link, and infographics.
Sharing Your Blog Articles on Social Media
If you don’t already have a website blog, you should create one. Once you publish a blog article, you can share it on your social media and tweak your message according to your posting platform.
Here are eight sample ideas of blog articles that you could create, post, and then share on social media:
- Most common sports injuries and how to prevent them.
- Top exercises to strengthen your legs, neck, back, core, etc.
- Ways to improve hip mobility.
- Tips to lessen back pain throughout your work day.
- When do you need an MRI versus when you need an X-ray?
- Answers to the most common questions about physical therapy.
- Why keeping hydrated throughout your day matters.
- Which stretches will most increase your blood flow.
Here’s an example from Mike Reinold of sharing his latest blog post on Facebook:
Sharing Your Knowledge and Opinions on Trending Topics
You can also share your expertise when sharing an online article link by adding your knowledge or opinion on the topic as text before the link. This is great with trending topics, as you can show that you have your thumb on the pulse of your industry.
You can also try asking a question with a link to create engagement.
Here’s an example of a link-sharing post from AdvancedMD:
Another example of sharing a link and using hashtags is from HPSO:
You can effectively articulate valuable information visually by creating an infographic. Your social media viewers will engage and share as the information is relatable and valued. A visual representation of what you are trying to say often is more potent to viewers than just reading it.
Here is an example of a Rotator Cuff Tendinopathy infographic from Physio Edge:
Here is an example of a Myths vs Facts infographic from the Spinalogy Clinic:
At DigiBIZ, we specialize in creating social media posts that effectively promote your brand and showcase the unique aspects of your practice. Our team will work with you to develop a customized strategy tailored to your specific goals and target audience.
Whether you want to increase engagement, drive traffic to your website, or build your online presence, we have the skills and expertise to help you achieve your objectives through impactful and engaging social media posts.
Tip #2: Feature a Video Weekly
Committing to publishing a weekly video is an excellent way to get in the groove of consistent posting.
While video making isn’t for everyone and you should not feel forced into it, you may want to try it as videos perform very well on social media. One study says that over 75% of people watch videos online each week, and over half watch them each day.
Here are eight video topic ideas to create and market weekly on social media:
- Focus on a specific body part for stretches, at-home exercises, and care each month. For example, one monthly focus might be the feet, another the hands, and so forth.
- Give exercise and stretch tips to people who work from home or sit at a desk for long periods.
- Make “How-to” videos for things like improving posture, stretching your legs after a run, recovering more quickly from a car accident, treating ankle pain with ice or heat, preventing specific injuries, warming up for a 5k, and so forth.
- Answer common questions that you receive about physical therapy.
- With a client’s permission, show how specific stretches, pt work, and procedures are done at your clinic.
- Highlight seasonal office decorations with a video tour.
- Share what goes on “behind the scenes” at your office and include introductions to your staff.
- Showcase specific or new equipment used at your clinic and how it works.
Here’s an example of a short video from Freedom Physical Therapy Services for Parkinson’s disease awareness. This is an excellent example of a video utilizing a call to action.
Here’s another sample video that shows exercises to alleviate cervical stenosis from El Paso Manual Physical Therapy.
Tip #3: Highlight Happy Clients
When one of your clients finishes their physical therapy program, take a picture and see if they will share some comments about their experience with you and your clinic.
This content forms the foundation for social media posting. You can tag them in the post when you share it. Be sure you get permission before posting a client’s image or testimonial on social media.
There are many benefits to showcasing your happy clients, which include reaching more people and making them aware of your brand. Positive reviews and comments give incredible social validation to your physical therapy practice. Looking at a picture of a happy client helps people feel more confident that you can help them when they need physical therapy.
Here’s an example from Rock Run PT showing a picture and testimonial of their clients.
These social media post ideas should help get you started brainstorming content for your physical therapy practice’s channels. Creating a mix of posts that provide value, show off your expertise, and highlight your personality will make a well-rounded online presence for your business. And remember to have fun with it!
Social media should be an enjoyable way to connect with current and potential patients, so let your unique voice shine. If you need HELP creating engaging content or want someone to manage your social media accounts for you, reach out to DigiBIZ – we’d love to chat!